Alongside Edwina’s photography practice, Edwina is the Creative Director at Dangerfield clothing, where she leads the creative vision for the brand's campaigns and photoshoots. She oversees every stage of the production process, from concept development and art direction through to lighting design, location and talent scouting, styling, set design, briefing hair and makeup teams, directing shoots, and overseeing final image selection and retouching for print and digital campaigns. See some of her work below.